Chinese are colored. Most westners are white,it is understable for you guys want to get tanned. If Chinese get tanned,it might look close to dark. And not all Chinese are light skin,my sister's skin is quite close to the dark,so why would she wants to get tan? Mine nis light but not very light,so why would I want to get tanned to look close to dark? I have met white people who does not like dating dark skin people.
A skin color does mean lots about the features. Usually white people have better looking features like with nice looking eyes and good shaped face and generally much taller white the back people usually have wide nose and dark skin and Chinese people usually have the flat face. I believe for most people white race are the best looking race in the world. Its not being racist.